Made in Britain

Great British brands - making history together

Made in Britain

Great British brands - making history together

British fashion designer David Nieper, has been honoured to partner with the QE2 - one of the UK’s most eminent and iconic brands, in fashion campaign celebrating elegance, timeless style and all that is quintessentially English.


Both brands born in Britain’s swinging sixties embody the zeitgeist of their era. The sixties are renowned for fashion, style and glamour - but also remembered as a golden age of flourishing industry, innovation and manufacturing in Britain. For that reason, there was no better location to shoot David Nieper’s latest campaign

Famed as the last of the great transatlantic ocean liners, the QE2 provided a stunning backdrop for the classically styled David Nieper collection. The spacious decks beautifully reflected light onto the colourful swimwear and kaftans; the newly opened Queen’s Grill provided a sumptuous, regal location for eveningwear; and the vintage wood panelling framed David Nieper’s signature printed dresses in a quintessentially English afternoon tea setting.

The ultimate nautical shot was captured on the ship’s bow at sunset, while the model wore a classic striped tee, the captain’s hat and a cheeky smile.

Together, the QE2 and David Nieper are testament to the fact that great British quality endures. A successful marrying of the two brands hailed their shared heritage, values and enduring style - making the perfect match.

See our new collection here.